Every good project encounters some hurdles at City Hall, even if all that’s needed is as simple as a development permit. Madeleine has had years, if not decades, of experience with City Hall processes.
The Mission Road Main Street Project is City Council’s seeking out a new way to process infill development. The Municipal Development Plan, which followed Imagine Calgary and PlanIt, seeks to transfer 30% of new growth to in-fill development within the next three decades. That poses a huge challenge. At present over 90% of new development comes from “greenfield” development (the new suburbs). So the idea of reducing that dependence on new areas, and significantly increasing the re-development and intensification of the existing neighbourhoods, means we all have to find new ways to make it attractive for developers to focus on existing neighbourhood intensification.
Madeleine represents the property owners’ group involved in the Mission Road Main Street Project.



